A lot of competitors appeared in adidas slides the 1970s and they were pumas, Brooks, New Brands and Tiger. Among them, there was a company named Nike which was much more enterprising and innovative. A former distance runner in the Oregon University founded Nike Inc which was seen at the first time in the Olympic Trials held in Eugene, Oregon in 1972. During the Marathon contest then, runners with Nike shoes on feet ranked from 4 to 7, however, runners wearing Adidas shoes ranked top three.

Nike's success stems from its emphasis on two points including researching and technology improvement as well as style diversification. Around one hundred employees in the company are doing research and development work. Some of its research and development activities include high-speed photographic analysis of human motion, having 300 athletes tried on its adidas stan smith shoes as well as the continuous experimentation and research for new and improved shoes also materials.In marketing, Nike provides consumers with the largest range of options.

Nike Company has made improvements before the world cup 2010 in its ads "Write the Future" which bring great adidas boost success to sales of its football shoes. What that Spain player wore were Nike Mercurial Vapor shoes which were the forth series. Nevertheless, when Adidas advertisement came out; it proved to be the biggest winner in the shoes sales. People may assume that the war between Adidas and Nike has existed for a long time, however, the fact is that there was an intense competition between Adidas and Puma fifty years ago and it seemed to be endless.

When Rudi got back, Adi had taken charge of the factory. What's worse, adidas pure boost Adi was reluctant to give Rudi power in this factory.Rudi was rather angry and then set up his own factory with the name of Puma on the other side of the river. Adi's factory was named Adidas. In this way, a fierce war appeared between the two factories, because both intent to own the global football shoes market.As time goes, nowadays; the bad mood between the two has improved a lot. Adi and Rudi both passed away and there has less family participation in these two companies.

Now, the competition becomes fiercer and more complicated with the join of Nike soccer shoes. As Nike and Adidas cooperate with each other, the battle between Adidas and Puma will be over in the future. In the last urgent moments of the World Cup Final, a player from Spain kick an Adidas ball into the goal. And this player wore a pair of Nike football shoes. Then Spain became the final winner. What a miracle it is! For Adidas and Nike has never adidas nmd r1 cooperated with each other before.

There were many versions about the reasons of deterioration of the relationship between the two brothers but the most possible one is that hatred was formed deeply during the late war years when Rudi turned to be an US prisoner of war.Adi had become the leader in the factory when Rudi came back but the former would not like to share the power with the latter.Then great rage occurred to Rudi. Thus he established his own factory on the other side of the river, namely, Puma. As to Adi's factory, its name was Adidas.