6 Reasons to Choose a Pocket Folder JK Scott Shirt , 4 Reasons to Select Another Format for Your Sales Literature Marketing Articles | December 14, 2008

Should you choose a pocket folder to present your sales pitch or look for another format? Sales Managers and Marketing Directors search for the answer that fits their style, product and budget. Here are the pros and cons of pocket folder selection.



6 Reasons to Choose a Pocket Folder?







Versatility - No other format is as versatile as the pocket folder. From its most simplistic single-pocket configuration to a 6-panel version with stapled-in pages and stair-stepped inserts, pocket folders allow the most options to add as much detail as needed.


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Changeability - If you have information that changes regularly Josh Jackson Shirt , a pocket folder is very accommodating. You can insert different information each time it is delivered. A perfect example of differing information is when your organization has custom pricing for each prospective account. Consider creating matching template pages which are mostly blank, but have graphics that match the pocket folder. Then laser in your variable information and slip the pages into the pocket.






Other changeable information can include things like multiple product lines. Suppose you have 8 product lines, each with its own insertsbrochures. Some of your products are designed for all of your target audiences, some for 2 audiences Jaire Alexander Shirt , and some for 4 or? 5 audiences. It's easy to mix and match inserts that are specific to each audience.






First Impression Value - The oversized format and solid feeling can't be beat. When you receive a pocket folder, it just feels more important. Make sure you choose a good designer to enhance the value even further.






Convenience for the Recipient - The recipient has a handy place to hold all of your information, including your business card. Everything can be kept neatly and securely.






Cost - Interestingly, the cost of a pocket folder can be both an advantage and a disadvantage. Compared to a simple trifold brochure Ha Ha Clinton-Dix Shirt , the cost is certainly higher, but the trifold can't deliver variable information efficiently. If you had to change information each time you made a presentation with a trifold, it would be an expensive and useless endeavor.?






Multiple Uses - Good looking pocket folders with generic graphics can fit multiple uses. Make sales presentations, send proposals Randall Cobb Shirt , deliver contracts, or fulfill literature requests - all with the same pocket folder.










4 Reasons NOT to Choose a Pocket Folder






Lack of Cohesiveness - Often the users of pocket folders slip into the mindset that "the more we give the prospect, the better chance we have to finalize a sale." They mistakenly add every piece of literature they have to the pocket folder, making the main message become softened andor confused. Prospects get overloaded and either pass over or ignore the primary message.






Cohesiveness can also be lost when well-meaning Mike Daniels Shirt , but poorly trained employees, create pieces to insert into the folder that don't maintain a branded image.?






Cost - The typical cost of a pocket folder can range from $1 - $10 each. Weigh the cost of an average sale against the cost of the folder to determine if it's worth the expense. If you're selling in the business-to-business arena with an average sale over $500, pocket folders are great. Look for a cheaper option if you're selling products worth under $500.






Overkill - If your product or service is simple or low-cost, a pocket folder can be unnecessary Clay Matthews Shirt , choose a small brochure or flyer instead.






Extensive Amounts of Information - There's a limit to how much you can put in a pocket folder. Once you get past 24-36 pages of information, it's probably better to switch to a catalog or magazine format.?


According to research from the American Academy of Pediatric Dentistry (AAPD), the vast majority of children will cease using a pacifier before the age of four years old. Thumb sucking can be a harder habit to break and tends to persist for longer without intervention. Children who continue to suck thumbs or pacifiers after the age of five (and particularly those who continue after permanent teeth begin to emerge) are at high-risk for developing dental complications.


How can thumb sucking and pacifier use damage children鈥檚 teeth?


Pacifier and thumb sucking damage can be quite insidious. Both can be difficult to assess with the naked eye, and both tend to occur over a prolonged period of time. Below is an overview of some of the risks associated with prolonged thumb sucking and pacifier use:


Jaw misalignment 鈥?Pacifiers come in a wide range of shapes and sizes Aaron Rodgers Shirt , most of which are completely unnatural for the mouth to hold. Over time, pacifiers and thumbs can guide the developing jaws out of correct alignment.


Tooth decay 鈥?Many parents attempt to soothe infants by dipping pacifiers in honey, or some other sugary substance. Oral bacteria feed on sugar and emit harmful acids. The acids attack tooth enamel and can lead to pediatric tooth decay and childhood caries.


Roof narrowing 鈥?The structures in the mouth are extremely pliable during childhood. Prolonged, repeated exposure to thumb and pacifier sucking actually cause the roof of the mouth to narrow (as if molding around the sucking device). This can cause later problems with developing teeth.


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