ÿþChina is expected to be the adidas canvas shoes biggest market of Adidas Group. Chinese market has brought great confidence to German sportswear manufacturer, Adidas. The future China may replace the United States and become its biggest market in the world.Yesterday, Adidas release the fourth quarter's performance report, and Adidas' gross sales has been increase from the same period of last year's 2.93 billion Euros to 3.26 billion Euros, with 11% growth rate. Net profits has been increase from the same period of last year's 7 million Euros to 18 million Euros.
Owing to the double-digit increase of sportive expression series and sportive fashion series, the Greater China region's marketing revenue achieved 1.229 billion Euros, rising 23%, which turned out to be the most rapidly growing region. Colin Currie, who is The Greater China region's managing director of Adidas Group, said: "Adidas has created a sound environment for development in China, and while we offer the up-to-date Adidas sportswear, we have tried our best to let retail outlets' stock maintain a natural fitness.
The design has a cult following even now, adidas casual after so many years of its release, which speaks a lot about its ability to cope with the changing trends. There is an arsenal of fresh quirky designs and colors alongside the vintage build of the shoes. Apart from the manufactured designs, Superstar has introduced a surprise with a customizable option, which is to say any individual can imprint adidas casual shoes a blank shoe with design which they find defining their personality. This shoe is the sign of a classy rebel who is artsy and active at the same time. Catering to comfort athletes and that of casual wear, this shoe is stretching the imagination of consumers and is always in the process of creating history. The model is available in varied sizes for men, women and kids.
The three zigzag leather stripes laced on the sides of the shoe has become the recognizing feature of Adidas. The body is designed with a fine threaded layer of mesh which allows the feet to breathe propagating circulation of air inside the shoe. This one is suitable to be worn adidas classic shoes as sports shoe without fretting over its longevity, it can also be teamed up with a range of casual wears from jeans to dresses to carry the cool sneaker quotient; it can also make do with formal attire, has no problem to blend in. It s as if the shoe is determined to bring out the superstar in you no matter what condition you are in.
Another fun fact is that the shoe build is bigger than other shoes of the same size. So if you are used to wearing a size 6, be sure to order a size lower. However, be assured that even the small size will fit you perfectly and not compromise with your comfort. The shoe is always in high demand contending against fresher designs which are mostly forgotten after a few days. The online sites keep their stashes of this product as habitually this one flies off shelves as soon as sale season hits. Adidas looks for newer ways to break down stereotypes and thus it s latest mission is to break down color bias by a campaign called Supercolor which celebrates equality through medley of colors.
In a world of population boom, the percentage of youth is at an all-time high and for them it becomes necessary to identify with rebellious thinking, there comes in the Adidas Superstar resonating with their bold and radical mindset. However, don t be hinged on thinking that these designs appeal to a target mass of youth, loyalists from belated generation adidas clearance resort to the familiar comfort of these shoes which is gathering newer bunch of followers every day. The Adidas Superstar had played an instrumental role to popularize the hip-hop culture and introduce it to the world, so it is one of those few products which withstands the test of time and carries forward its legacy. To step into a pair of the shoe would almost feel like taking a trip in time capsule, being a part of the movement that is creating history while walking about in a timeless design which is crowned as a harbinger of radical change.